Comrade Connect
Client: COMRADE AGENCY
Team: 4 Designers
Role/Responsibilities: Visual Design, Animation, HI FI Mockups, Screens, Interactive Prototype, User Journey Mapping, Research & Interviews, Pitch-Deck
DISCOVERY & BRAIN VOMIT
interviews, visual maps, process mapping, story-boards, initial questions and ideas
THE PIVOT
After extensive interviews, we discovered that in fact, the actual needs of Comrade were not the "planning" of the event, but in fact were
- Brand awareness
- User-Engagement post-events
- A way to access any of the attendees (most of whom were designers) to potentially hire later on
MAPPING THE JOURNEY
I always make maps, but in this case, it was particularly helpful because our app had two different users: Comrade Agency and their event-attendees
Click me for Higher Resolution
BUTTON & ICON DESIGN
Although the Geometric Icons were more on-brand for Comrade, the rounded ones just tested better with users, so I chose the rounded
NEED:
POOL OF DESIGNERS
SOLUTION: ONLINE ROLEDEX
Place where Attendees and Comrade can both access and add contacts from events, all searchable by event, skillset and industry
Contacts have email, Portfolio, & Linkedin linked, along with icons denoting skillset
NEED:
BRAND AWARENESS and USER ENGAGEMENT
SOLUTION: A platform where users can
- be alerted of new events through push-notifications
- RSVP to events
- upload content from events
- interact and converse on message boards with other event attendees
- Post/Share content and Comrade branded content to Social Media
SCREENS
PROTOTYPES
Take a look!
You can click through the inVision prototype below. My apologies for the quality of the screens, inVision Software is still having some issues. To see the actually screens, scroll down.